After the successful launch of their boutique opticians in the iconic South Lanes in Brighton, the girls at Frames in the Lanes wanted an online presence. So framesinthelanesonline.com was born.
The challenge here was to add an ordering system for their customers' prescriptions - something you don't get with a standard shopping cart module. They deliver worldwide so we had to make sure the postage and packaging process worked for all scenarios.
The site's now ready for it's first update with new brand colours and logo. At the same time we'll be adding a blog page and some social integration with the usual suspects Twitter and Facebook, and many more. Plus of course, we'll be adding some new and very cool glasses and shades ready for the 2011 collections.
PS. Check out my Booth & Bruce frames on our homepage, bought from Frames in the Lanes.




